Ioannis Karalis is the founder and CEO of Netsteps. The company was founded in 2013 and specializes in consultancy, implementation and marketing for e-commerce projects.

Before that, he studied Physics at the University of Athens and completed his first year of postgraduate studies at Athens Information Technology (A.I.T.). interrupted his studies and started working on IT projects in the web.

He has worked in the educational sector, teaching computer science and programming. Then he worked for Singular Logic PCS company on the implementation of projects for the banking sector.